Driven By Design,
Powered By Experience.
At NEXA, our strength lies in the vision, expertise, and dedication of the people behind the brand. Our management team and advisory board bring decades of experience across enterprise mobility, technology innovation, and global business strategy.
Together, they guide NEXA’s mission to deliver innovative solutions that empower organizations to thrive in a connected world.
OUR TEAM
Our Leadership Team
Robert has been active in the technology industry since he was 15 years old and is widely regarded as a thought leader in his field. He has authored patents for innovative devices and was awarded Android Innovator of the Year by Google. He regularly contributes to publications such as Fortune, Fast Company, Entrepreneur, and Newsweek, and speaks at industry events that feature some of the world’s largest tech companies. Currently, he is focused on reshoring technology design and helping decrease domestic reliance on an often turbulent global supply chain.
Robert serves on several Boards of Directors, is a member of the Young Presidents Organization (YPO) Miami Chapter, and was named as one of South Florida Business Journal’s 40 under 40. Raised in Miami, Robert attended Florida State University on an academic scholarship. As part of his overall passion for reducing the digital divide, he is always looking for opportunities to provide digital access to disadvantaged communities.
For more on Robert, visit www.robertmorcos.com or follow him on LinkedIn and X.
Ed served over 20 years in the United States Air Force where he ascended through the enlisted ranks to become a senior non-commission officer before receiving his commission from the Academy of Military Science. During that time, Ed served in operational and leadership positions as a Joint Terminal Attack Controller and Air Liaison Officer focused on multi-domain integration of joint forces into dynamic and high-risk scenarios. Ed completed his service as the Assistant Director of a Commanders Inspection Program under the Office of the Inspector General. In that role, he was responsible for developing a culture of regulatory compliance, critical self-assessment, and continuous process improvement for an organization with 11 unique mission areas, across three geographically separate locations, and over 1700 military and civilian employees.
Before joining NEXA, Jai worked with several multinational OEMs launching world-class products for the global market. He helped expand their product catalogs – both in terms of hardware devices and service platforms – and was instrumental in winning large deals for the organization.
Jai has over 20 years experience managing global teams across U.S., Asia and Europe, and developing high quality products for launch in markets like the U.S. and Asia.
Prior to joining NEXA, Ali practiced at Gibson Dunn as a corporate attorney. With her experience representing clients across industries, Ali brings to NEXA a wealth of knowledge.
Ali graduated from the University of Virginia School of Law, and currently resides in Los Aneles with her husband, two daughters, and German Shepherds.
Prior to NEXA, Ben was the Managing Partner and founder of MRC Capital Group, a middle market Private Equity group. Ben played an integral role as part of deal teams executing leveraged buyout transactions, portfolio company sales, strategic acquisitions for portfolio companies, leveraged recapitalizations, and going-private transactions. He has also taken interim management positions as CFO and COO of multiple portfolio and advisory clients. Ben has sat on numerous public and private company boards including being Chairman of the Board of Directors of multiple public companies.
Ben graduated from the University of Pennsylvania with a Bachelors with honors in Economics and has an MBA with Dean’s list distinction from Columbia Business School.
As the Chief People Officer, Sarah finds herself involved in nearly every aspect of the NEXA business. An integral part of the company since its inception 11 years ago, Sarah has played a critical role in the development and growth of NEXA.
Sarah was raised in South Florida and graduated from Florida International University with a B.S. in Psychology.
Based in Nashville, TN, Rob Borella is a Fortune 500-experienced Chief Sales and Marketing Officer with over 25 years of driving transformational and profitable revenue growth. With a proven track record across public, private, and PE-backed organizations, Rob brings deep expertise in healthcare, technology, and retail sectors.
Throughout a distinguished career, Rob has provided strategic leadership for multinational field and inside sales teams, consistently delivering results through innovative go-to-market strategies. As an expert and certified digital marketer, Rob is a skilled branding architect, designing and executing both B2C and B2B GTM roadmaps and building powerful customer loyalty programs that accelerate growth.
Prior to joining NEXA, Rob held senior leadership roles at InnovAge, Trajector, HCTec, Brookdale Senior Living, Giant Eagle, and InteliData. Beyond corporate leadership, Rob serves as Chairman and long-time board member for Junior Achievement of Southwestern PA, demonstrating a commitment to community and youth development.
OUR TEAM
Advisory Board
Our Leadership Team
In his current role as a partner at the SoftBank Vision Fund, Javier develops Joint Ventures and partnerships for SoftBank Vision Fund portfolio companies in order to build market-leading companies. Offering the operational expertise, global network and creative mindset to SoftBank Vision Fund companies to expand beyond their limits, adding new geographies, use cases and areas of application for their technologies, products and services.
Previously, Smith was appointed by President Barack Obama to serve as the Assistant Secretary for the Private Sector at the U.S. Department of Homeland Security (DHS). Prior to that, he served as Executive Vice President and General Manager for a leading international public relations and new media firm where he managed the Washington, DC office and was the primary client engagement manager for some of the firm’s most iconic Fortune 100 clients.
JJ served as the Chief Technology Officer for AFWERX, the innovation arm of the U.S. Air Force, and the military Chief Innovation Officer for SOFWERX at Special Operations Command. She was the military representative for total force innovation and technology outreach, bridging the gap between government and private sector, academic and non-traditional partners. In this role, she reviewed, validated, and recommended 2300 early-stage technologies for investment, meeting 43 different requirement areas and resulting in $710M invested in innovative emerging tech and small business initiatives across the DoD, Interagency and USAF programs.
JJ served three combat tours with AFSOC, JSOC, and SOCOM/NCR in Afghanistan and Iraq and has held multiple leadership roles with special operations and special mission units. She is a distinguished graduate of the Naval Postgraduate School Defense Analysis Masters program, a distinguished graduate of NSA’s elite JOCCP program, and an alumni of the UVA Darden School Executive Course.
Shardul has spent over 8 years with Abbott in executive roles. Previous to Abbott, Shardul was an expert in operations for McKinsey & Co. and led international teams with Volkswagen, Renault-Nissan Purchase Organization, and Ford Motor Company.
Shardul has an MBA from the University of Michigan and a Bachelor’s of Science in Finance from Wayne State University in Detroit, Michigan.
Learn more about NEXA
Our History
Learn more about NEXA’s evolution from a mobility pioneer to a trusted provider of reliable enterprise technology.
About Us
Learn more about how NEXA delivers durable, enterprise-grade mobility solutions that keep businesses connected and productive.
Careers
Explore opportunities to join NEXA and help drive our vision, innovation, and commitment to customer success.
